Website checklist: what every dent & scratch repair website needs

The whole promise of this trade is that the damage disappears. Here's what helps a customer believe that before they book.

• Before-and-after photos, prominently featuredThe entire value proposition, demonstrated rather than claimed.
• Services listed specificallyPaintless dent repair, scratch/chip repair, bumper repair — named clearly.
• Mobile or in-shop service stated clearlyA meaningful convenience factor worth highlighting either way.
• Insurance claim assistance mentioned, if offeredA significant decision factor for many customers.
• Free estimate offer, stated clearlyStandard and expected first step in this category.
• Turnaround time notedMany customers are deciding based on how fast they get their car back.
• Service area listed clearlyEspecially relevant for mobile operators.
• Mobile-first, fast-loading photo galleriesPhotos are doing the selling — protect their load speed.

If the work looks flawless in person, the site should look just as sharp showing it off.

Want to see how this looks built out? See examples for this industry →