Website checklist: what every painting website needs

Color, finish, and clean lines are what customers are actually evaluating. Here's what a painting site needs to show that.

• Before-and-after or portfolio photosThe clearest way to demonstrate quality of work.
• Interior and exterior services separated clearlyDifferent jobs, different customer intent — treat them as such.
• Free estimate offer, stated clearlyLowers the barrier for a project that's often planned in advance.
• Licensed & insured, stated plainlyA meaningful trust signal, especially for exterior or larger jobs.
• Paint brands or materials used, if relevantA small detail that signals quality to detail-oriented customers.
• Typical timeline expectationsHelps customers planning around the work.
• Service area listed clearlyEspecially relevant for exterior jobs tied to weather and scheduling.
• Mobile-first, fast-loading photo galleriesPhotos are the product here — don't let them load slowly.

A painter's site is a portfolio first and an informational page second — build it in that order.

Want to see how this looks built out? See examples for this industry →